You don’t do too much print work at a digital agency, but when Audi asked us to create the press kit for Audi on demand, a new concierge rental driving service, we obliged. But, hey, I’ll be honest, I’d probably write your mom’s birthday card if you asked me to (I might even really like to; me and Hallmark go way back).
The kit included a 12-page brochure and welcome letter that went out to select influencers. Super interesting project in that due to production timelines, we had to have the kit done and dusted while they were still trying to figure out some program logistics, so I got to get a little creative on what their program should include.
Like these trip cards that promoted car features alongside specific Northern California destinations. Like fine wine pairings, you might say. But you wouldn’t say that, because that would be cheesy.
As it turns out, promoting these destinations became part of the concierges’ job descriptions. Who knew.