ACD/WRITER
Frito_Lay.jpg

Frito-Lay

Bags of chips

Bags of chips

My first consumer-facing writing experiences were dedicated to packaging copy. This generally entailed eloquently and succinctly describing the taste sensation of anything from a flamin’ hot Cheeto to the subtle-yet-irresistible Lays potato chip on the backpanel of a chip bag.

It also brought me my first naming credential, which is silly and awesome at the same time. Behold, the Rollito.

Rollitos.jpeg