Digital, Mobile
When Audi wants to launch something on their website, they know where to come. (Um, to their Digital Agency of Record, of course.) As lead copywriter for four years on the account, I wrote and oversaw all copy for audiusa.com, working with UX, design, development and producers, to bring pages to life, including Audi’s e-tron line-up of electric vehicles.
From wireframes to final layout, what a journey it is. (Especially with a risk-averse client, as OEMs are wont to be.) It may only look like a few short sections of copy and images, but then again, you don’t necessarily want or need to see how the sausage really gets made.
(Speaking of risk-averse clients, I was pretty chuffed when that little “shifts happen” body copy passed through Legal. Sometimes it’s the little things.)