Packaging, Digital, Print
Method has a sharper tongue than you’d expect to find in the cleaning aisle. As the brand’s first in-house copywriter, I happily picked up the gauntlet to set the tone and continue their mission to make people smile while they detox their homes.
It meant loads of fun naming, adverts and packaging copy for a quirky line of cleaning products. And it also meant trying to figure out how to ensure said quirk would shine in even the smallest places.
Truth be told, this one never got made, but this isn’t the first time you’ve seen spec work in someone’s book. And I know a good name when I name one.