My time on Gap's global marketing team included writing and product naming for Gap’s retail environment, which entailed store windows, packaging, gift guides and more signage than you can imagine (I can write 'Sale' in five different languages).
One of the more visible, and still live, projects from this time was establishing the identity and nomenclature system for GapBody’s new assortment of bras. I honestly am a big fan of nomenclature. And bras are kind of a big thing, obviously. So this project was near and dear to my heart for a couple of reasons. (See what I did there?)